Description
The 2017 Airush Collection fuses our passion for innovation with the demands of the most discerning riders. As always our focus remains on creating the perfect kiteboarding experience through testing and innovative technical design, while always maintaining our demand for the highest level of craftsmanship.
As outdoor athletes we engage deeply with our environment and we understand that it is the duty of all of us to actively seek a way of life that does less harm to the environment and leads to a sustainable lifestyle. At Airush we have increasingly focused on our environmental footprint over the last few years, and this will continue to be at the core of all that we do as a brand.
Our first step in terms of environmental responsibility has always been to build only the highest quality products possible, so that they can last for years. This was first evident five years ago when Airush became the first company in the industry to offer a full two year breakage warranty on freeride twintips. And we are now offering the Airush Load Frame, which effectively doubles the performance lifespan of the kite.
We have also been working with companies such as Entropy to help to introduce plant-based, reduced carbon footprint resins to mass production processes, and we have been sharing as much of our knowledge with the industry as we can.
This philosophy is championed in our Team Series Reefer, which showcases our desire to connect more strongly with the environment, along with the value of pushing your riding boundaries for your own gratification.
We continue with our Series concept for 2017, where the Team Series Black showcases our premium competition driven collection. These are products developed without compromise using only the best technology available to perform at the highest level in the freestyle, wave and racing arenas.
For the Diamond Series, developed through close collaboration with World Tour contender Bruna Kajiya, we created a collection that offers an extremely versatile range of female-specific products. Our focus on both the technical and visual attributes have led to the success of this collection, and we are stoked to introduce a new Diamond Surfboard featured for 2017.
The Core Series is developed to combine the highest performance possible, sharing technology with our Team Series, without compromising on ease of use. Featuring ground-breaking products such as the Benchmark Union and Lithium Kites, this series is developed specifically for the rider looking for versatility and the latest innovation, in a very technical collection.
The Progression Series highlights our commitment to growing the sport of kiteboarding. We introduce a complete range of products that combines ease of use with the highest level of durability and ride refinement. The Progression Series can take you from your first day on the water right through to the very highest level of recreational riding.
We have worked as hard as ever to bring you our latest collection and we believe that you can find the perfect products to help you carve your own path and to guarantee taking your riding to the next level. And we are as amped as ever to share our passion for design and kiteboarding with you heading in to the 2017 series.
Ride as much as possible!
The Airush Collective
Company overview
Airush Kiteboarding
By Innovators, For Innovators.
About
Airush Kiteboarding is a design and rider driven Kiteboarding brand based in Cape Town, South Africa.
Airush was established in the late 90’s, in response to the demand for innovation in kiteboarding equipment. Developed and tested by some of the earliest innovators in the sport, the brand has always been on the cutting edge of product design and riding.
Headed by South African Brand and Design Director Clinton Filen, from their Cape Town HQ, where the legendary conditions create the perfect test ground for Kiteboarding equipment.
Airush is part of the Starboard Group, with Norwegian windsurfing world champion, Svein Rasmussen serving as Group CEO. With active distribution in over 60 countries and one of the leading international teams in the sport, this collective of designers and athletes has grown Airush to one of the most innovative brands in kiteboarding.
Technology - Drive Innovation:
Our primary objective has always been one of innovation. We work relentlessly to bring something new to the market, in every category, that solves a problem or creates a new opportunity.
Innovation is not only about engineering. It’s also about riding and imagining how people might want to ride in the future. Creating art and product that is as beautiful as it is functional.
It’s about delivering a bit more than you expected, as we take pleasure in the details. It’s about making things more functional and durable, creating stoke and having as much fun as possible, whilst working to build the most innovative brand on the planet.
Durability - Lasting Quality:
Our commitment to durability is evident in the innovations we’ve brought to market. We were the first company to offer a two-year breakage warranty on our twintips, we developed both the lightest and strongest surfboard on the market with our Active Construction, and we created the Dyneema Load Frame, which has essentially doubled the lifespan of our kites.
Our commitment to developing the most durable products on the market is ongoing.
We want to build premium products that give you the best riding experience, and understand that when you invest in something good, you want it to last. In a combined effort to reduce our environmental impact, our aim is to make everything last twice as long.
Sustainability - Environmental Innovation:
As a group of avid wind, wave and outdoor enthusiasts, it’s obvious that we cannot take so much pleasure from nature without contributing towards its sustainability.
We set out to continually reduce the harm we do as a company, to share what we have learnt, and to inspire others within our industry to do the same. We see this as another step in our pursuit to be the most innovative company in kiteboarding, implementing our innovative mindset beyond simply making incredible products.
Along with our sister company, Starboard, our current objective is to become extremely carbon positive and radically reduce our use of plastics and harmful materials. Ultimately, our aim is to contribute towards making wind and water sports companies one of the leading environmental industries in the world. We think of it as environmental innovation.
Mission
To create products through technical creativity.
Founded
1999 on Maui
Category
Outdoor & Sporting Goods Company
Price range
$$$$
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