North Actionsports Group is proud to announce that Jesse Richman is joining both North Kiteboarding and Mystic’s growing team of international riders!
Jesse is one of the best-known and well-rounded figures in kiteboarding. His feats include back to back World Championship wins on the Kiteboard Pro World Tour in 2008 and 2009, winner of King of the Air in 2013 and most recently runner up in a tiebreaker for the 2018 GKA Air Games. He is the first kitesurfer to get barrelled at Jaws.
Mike Raper, Brand Director North, says: “It’s truly an honour to have Jesse join North. He’s not only an incredibly talented rider but also a fantastic individual whose values completely align with the direction we’re heading at North. I’ve personally known Jesse since he was a wee grom at Ka’a Point (aka Kite beach), it’s been great to watch him grow into the inspiration that he now is. We’re very excited to have him on this journey with us.”
Jesse will be joining close friend and North Team Manager, Nick Jacobsen on the international team. This is something the two athletes have been working towards for over twelve years. He is a fantastic addition to the strong and growing team of both North and Mystic riders, each who are committed to making kiteboarding a more visible and accessible sport.
Max Blom Jr., Brand Director Mystic, says: “We are very pleased to welcome Jesse in our team. He has always been pushing the boundaries of the sport in a tremendous way. Teaming up with Jesse will contribute a lot to our product developments and we are ready to take things to new heights together.”
Jesse says: “My wild journey with a kite has led me to this moment; a transformative time in the sport where anything can happen. The industry is filled with amazing riders, great companies and a worldwide community of inspiring kiteboarding enthusiasts. I want to push the limits of the sport and blow through any perceived boundaries that we have. It’s kismet and it’s exhilarating to be a part of a team with which I am so well-aligned on this mission. North is on a trajectory like no other brand has been on before, the team is a star-studded cast; to get in on this action is a dream come true.”
Jesse was born and raised in Maui, where he developed a strong connection to the ocean. He started surfing and windsurfing, then discovered kiteboarding at the age of 9. He has devoted 15 years of his life to the sport and is constantly looking for ways to push both his own limits and that of the sport.
Jesse will be one of the select few athletes in the world to receive a set of North prototype kites ahead of North Kiteboarding’s official launch in August 2019.