OFF THE GRID with Edgar Ulrich | Kiteboarding Iceland’s Wild Side
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Edgar joined us on our Iceland road trip — a journey where we finally had the time to look behind the façade of the so-called “cool guy.” Known worldwide as a professional kiteboarder and showman, he carries far more depth, intensity, and wild energy than most people ever get to see. Edgar focuses best when pushing himself into the most extreme situations — and the feeling he has when jumping off a 300-meter cliff with his kite? Pure calm.
What others think doesn’t bother him; as he puts it himself, he’s the “less work but good quality” type of guy.
Join us as we explore a completely new side of Edgar, paired with raw, stunning action shots set against Iceland’s breathtaking, brutal, and beautiful landscapes.
Edgar Ulrich is a French kiteboarder based in Hyères, France, and one of the most explosive talents in the sport. From his early freestyle days to redefining technical flips in big air kiteboarding, he has collected multiple French titles and left his mark on countless international events. Following his vice world championship title in 2025, Edgar is taking a step back from competition to pursue even bigger, more creative challenges. Driven by raw passion and an appetite for adrenaline, he constantly pushes the limits of what’s possible on the water and in the air. Whether it’s kiteboarding or any other high-risk action sport, Edgar delivers moments that take your breath away.
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▬ About ION ▬▬▬▬▬▬▬▬▬▬
ION is a brand run by passionate people, whose big love has always been watersports. Launched back in 2004, ION focused on wetsuits & neoprene products for the international windsurf, kitesurf, surf, SUP, and wakeboard scene. The product range also includes accessories, harnesses, travel gear, and an apparel collection. ION’s unique combination of high-quality products wrapped in a progressive style and design found fans all over the world – becoming the global market leader for wetsuits and harnesses in the wind- and kitesurf world. In late 2012, ION took the same approach to the slopes, launching a separate bike division with functional cycling gear, clothing, accessories, gloves, and protection.
▬ The ION Philosophy ▬▬▬▬▬▬▬▬▬▬
ION is about challenging yourself, experiencing nature, and feeling its force. Therefore, ION develops gear that is not only smart and innovative but also transforms this passion into a unique design.
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