The maker of the world’s most durable and versatile cameras and the producers of today’s most engaging content has just announced the release of its new HD HERO3 camera line up.

The new camera is smaller and features built in Wi-Fi!

The new camera line up will include:

–       White Edition

–       Silver Edition

–       Black Edition

Each new edition retains the iconic look of the award winning HD HERO cameras but comes in at about half the size of its predecessors and has built-in Wi-Fi technology.

At the top end of the new product line up, the HD HERO3 Black Edition is one of the most powerful camera systems available, delivering astounding 4K and 2.7K video resolutions all in the size of a small box of matches – making sharing even easier.

The White, Silver and Black editions are available for pre-order at and are shipping to specialty retailers around the world for MSRP £199 (White), £279 (Silver) and £359 (Black) respectively.

Editor Rou Chater at One Eye in Mauritius recently, shot with the GoPro HERO2 camera!

Check out the showreel here: